Connect with your target audience before they need your product or services.
A Harvard Business School study has shown that a 5% increase in customer retention increases profits by 25% to 95%!! Having a customer retention program in place is critical, but you know that already. What good is having 100's or 1000's of past customers in your database if you're not sending them anything? And,.. if it costs 4-5 times more to get a new customer, it sure makes sense to capitalize on the value of a long term customer, which includes the ongoing potential for referrals. The 'Connection Economy' is here to stay!